About Coldsoaklab

I Got Tired of Watching Good People Buy Bad Equipment

During Hell Week, I learned that cold water doesn't care about your mindset. The Pacific Ocean at 0500 will find every seam in your wetsuit, every weakness in your gear. If your equipment fails, you fail. That lesson stuck with me through twelve years as a Navy SEAL and followed me home when I started coaching recovery for tactical athletes and civilians alike.

Here's the problem I kept seeing: someone would drop three grand on a cold plunge setup because an influencer promised it would fix their inflammation. Three months later, the chiller died, the insulation molded, or they realized "portable" meant "sags and spills on your deck." They'd text me asking what actually works, and I'd realize most review sites were just reposting Amazon descriptions. No one was testing these things in real garages, in actual winter, with the kind of daily use that reveals whether a pump can survive six months.

That's why I built Coldsoaklab. Not to sell you the dream, but to tell you which tubs hold 39°F when it's 95° outside, which sauna blankets won't electrocute you if you sweat on the controller, and which recovery tools are worth the counter space.

About Marcus Reed

I spent over a decade in Naval Special Warfare, where recovery wasn't optional—it was survival. Between ocean operations in 50-degree water and desert heat, I became obsessed with thermoregulation and the equipment that makes it possible. I learned that contrast therapy isn't magic; it's physics and physiology applied consistently. And I learned that gear either works when you're broken and it's 0400, or it doesn't.

After transitioning to civilian work, I spent five years as a recovery coach for CrossFit competitors, ultrarunners, and wounded veterans. I've personally tested everything from $100 stock tanks to $8,000 commercial chillers. I've watched welds rust through in six weeks, chillers quit because the Chinese power supply couldn't handle a voltage spike, and "military-grade" claims that wouldn't survive a Tuesday at BUD/S.

I don't review from a spec sheet. I've sat in these tubs at 3 AM when my ankles felt like crushed glass, trying to bring down inflammation before a ruck. I've troubleshooted chiller pumps at midnight with a flashlight in my teeth. I know which ABS plastics crack after three freeze cycles and which companies actually answer the phone when your heater element burns out. When I recommend something, it's because I've abused it first.

What We Cover

This site is for people who take recovery seriously. If you're looking for unboxing videos with affiliate links to junk gear, go to YouTube. If you want to know what lasts, here's what we test:

Our readers are fighters, operators, runners, and biohackers who value function over Instagram aesthetics. If you need gear that works when you're already hurting, you're in the right place.

How We Test & Review

Every product on this site gets a minimum 30-day test cycle in real conditions. I don't unbox, photograph, and return. I use it, abuse it, and document where it fails.

Here's my criteria:

About affiliate links: Some links on this site earn me a commission. That relationship never influences the score. I've returned products that paid high commissions because they were junk, and I've recommended $150 stock tanks over $4,000 systems when the cheap option was better. My only loyalty is to what actually works. If I wouldn't use it in my own garage gym, I won't recommend it to you.

Get In Touch

Questions about a specific setup? Want to know if your garage electrical can handle a chiller? Or just want to argue about optimal plunge temperature? Hit me at info@coldsoaklab.com. I read every email, though it might take a few days depending on whether I'm currently submerged in ice or chasing my kids.


Questions? Reach us at info@coldsoaklab.com